Many of my clients come to me after they’ve spent between $5K and $10K on weight loss coaching, DIY programs, subscriptions, books, meal prep services, weight loss drugs and supplements all for very little to zero results. Americans alone spend upwards of 60 BILLION dollars a year to lose weight.
And you can bet that the business model for all those programs is not to serve you once at a premium rate that gives you lasting success.
The weight loss industry is so huge because the programs, supplements, and gurus are there to help you lose a little, just to gain it back and spend another $1000 to lose it again.
I worked in the weight loss industry for over 5 years as a Health Counsellor for a huge weight loss company.
I believed in that program when I was working there, and you can bet my clients saw results. But it was never sustainable for the long term because we used appetite suppressing supplements combined with a nutritionally deficient, low calorie diet.
Many of my clients have been struggling for their entire adult lives to reach their goals with health and diet advice that has never served them.
My clients understand that the biggest cost financially is not the money they are spending on weight loss programs, apps, and supplements to lose weight now. The biggest cost is the money they are LIKELY to spend if they do not get their nutritional act together today.
Eg: If you end up with heart or blood vessel disease like 48% of Americans will, you could face a $200, 000 medical bill for bypass surgery. This does not include any ongoing care or medications before and after you have had your surgery. Just the medications alone to manage heart disease cost (conservatively) $1500 per year. Add that up over the course of the next 20-30 years and you are in the hole 45 grand. And that is on top of the surgery bill.